A recent study by Monash’s Australian Centre for Retail Studies revealed 50% of Australian shoppers investigate their purchases online before going in store to make their purchase. - Dynamic Business
According to the ABS, Australian household internet consumption has increased 37 fold in 8 years
Australians aged 16 – 17 are spending 3.5 hours online per day - The Age
A new survey has revealed that 56% of Australian teenagers lie about themselves when they are online, with most teens faking their age - Full Story
According to Nielsen statistics, 87 per cent of Australians looking for real estate are using the web to find properties - News
Australians are among the biggest users of online banking in the world with more than 50 per cent of customers using internet banking at least once a week.
Social Media
In the year to April, visits to social networking and forum sites increased by 16% in Australia, whilst visits to blogs dropped by 27.5% - Stuff
In Australia, there are 850,000 to 900,000 people on LinkedIn, and about 15 per cent of those are HR people or recruiters - News
Facebooks user base has hit over 6 million Australians - The Age
In June the MySpace subscriber base using their mobile to access the platform was revealed to be 340,000 strong in Australia - bandt
Australians are believed to be viewing 85 million MySpace pages per month via mobile phones, with each visit lasting between 11 and 15 minutes -bandt
Search
Since the launch of Bing, Microsoft’s search share in Australia has increased. Stats for the week finishing 4th July show Bing.com has 5.02% share, compared with 3.91% in late April - Hitwise
Head of Online at Google revealed in June some of the growth areas in search queries were - Accounting and tax-related search queries are 63 percent higher this year than last. Mobile queries are 82 percent higher this year than last. Office supplies searches are 36 percent higher in 2009. - Dynamic Business
Online Radio & TV
A report released in Apr 09, showed digital radio consumption had grown from 4.2 hours in 2007 to 4.9 hours in 2008 - Nielsen Online
According to Nielsen, 47% of metropolitan internet users have viewed TV content online or downloaded it, whilst 12% had done so frequently -Nielsen Online
Source: http://digitalmarketinglab.com.au/index.php/category/digital-trends/© Digital Marketing Lab Blog
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Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.
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Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when we’re trying to change how people think and behave.
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