It's no secret that we at Taylor & Grace love our fashion so we were pretty excited to be asked to refresh the brand of Fashion Exposed for 2009. Held in Sydney each March and Melbourne each September, Fashion Exposed is Australia's premier fashion fair, covering all fashion categories.
We're mightily chuffed with the result, and thought we'd share with you how we approached the development of the new design.
One of the challenges in this space, especially in Melbourne, is the number of other fashion events competing for attention. We wanted to differentiate Fashion Exposed 09, but at the same time link it to the world it comes from – a continuum of fashion design and retail that covers household names and edgy young designers, as well as major department stores and funky little boutiques. No easy ask!
We took our inspiration from the activities of the fair – the anticipation of the crowd, cameras flashing, discovering the new, dressing up and, of course, being a voyeur. We took the name of the fair and extended the idea of 'exposure' into a graphic concept. After all, everyone loves to watch!
Here's the result.
If you're into fashion, and good design, don't miss this year's Melbourne Fashion Exposed at the Melbourne Exhibition Centre, Southbank. Dates are August 30 - September 1
For more information visit: http://www.fashionexposed.com/
We'll see you there!
Cheers! Grace X
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