An interesting read from our one of our digital marketing partners Teresa Sperti of Digital Marketing Lab, about how to get more from your online presence:
Many Australian retailers are beginning to realise the importance of the web as a distribution channel and lucrative revenue stream. Only a few organisations are currently benefiting from an early adopter advantage in the online marketplace whilst the masses are still in the starting blocks paralysed by their lack of website investment. Hitwise research confirmed this trend in August 2008 when it highlighted that in the Australian marketplace pure play online businesses are streaks ahead of the competition in the online space.
The Facts - Online Consumer Spending in Australia - If your organisation is yet to be convinced by the opportunity, the following statistics demonstrate the value of an online distribution channel; Australian shoppers spent an average of $1,097 buying products online in 2008, with the forecast for 2009 set to defy the offline recessionary trends. Despite the current economic conditions, online spending in Australia is set to increase by 12 percent in 2009. According to IBIS World, online retailing is forecasted to be $15.8 billion in Australia. In 2006, online retailing was $11 billion - which equates to 44% growth in 3 years.
To read the full article log onto Digital Marketing Lab
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