Ever wondered how a logo is developed? It's a potent symbol that needs to convey a lot with a little, so care must be taken in the development phase to make sure it's the best fit for the job. So how do we do it?
Take a look at the process we used for Zenibaker Architects - it's typical of our work. They were looking for a logo which would embody their architectural style and philosophy, communicate their brand personality, and differentiate them from their competitors. This was a particularly fun and challenging job because of the design aesthetic inherent in the client.
They loved our concepts and signed off on their favorite option almost on the spot!
(above) logo before
(above) conceptual exploration, Zenibaker projects
(above) sketching and brainstorming
(above) final logo presentation
(above) chosen logo option
2 comments:
you are an architect ?
Hi Naveen - were a marketing & branding agency, our client is the architect, Cheers!
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