Behind the wheel of a taxi

The Graceful Taylor spoke to author Rachael Guthridge about her recent and revealing publication, Taxi - the inside story.

Here's four reasons to sit in the front of the taxi.

1. the drivers are really nice

2. they have great stories to tell about other passengers!

3. they have great stories to tell about their own lives

4. the drivers are really nice

Rachael Guthridge sat in the front seat of a taxi one day...next thing you know, she's the taxi driver pin-up girl! Taxi Project is a social marketing phenomenon, an exercise in how to improve public perception of a group in our community who, let's face it, often cop a lot of flak, despite doing a vital and potentially dangerous job for little financial reward.

Thanks to Rachael, we can now discover the human beings behind the wheel. Like the driver who had to round up a flock of sheep on his way to taking one of our elderly citizens to an appointment - not quite in the job description! Or the driver who's scared everytime he goes out to work because he's had to deal too many times with drunks, and people who get aggro and don't want to pay.

Taxi Project is a book, a website, a network, an exhibition and a fundraiser for Very Special Kids. So if you're interested in social marketing, check it out here: http://www.taxiproject.com/blog/