Digital marketing trends from our resident guru Teresa Sperti of Digital Marketing Lab:
As 2009 begins to draw to a close marketers are starting to look ahead to 2010. So what will 2010 bring for Australian digital? With a big gap between the have and the have not's - this article identifies the key tactics that will be leveraged by the market leaders;
Mobile Strategy Maturity & Integration; 2009 was definitely the year of mobile internet take up by Australians - with 1 In 2010 organisations will look to leverage the channel in a more sophisticated way. Mobile analytics will mature, offering a new depth of insight for marketers to support decision making and assit organisations to build upon their core mobile site offering. Organisations will also look to leverage mobile as a tool to bring the online and offline space closer together.
Social Search: With search engines losing eye-balls to social media, we will see Search Engines build upon integration efforts with social networks to provide users with a richer / real time experience.
Engagement - The next big thing: The Government has done it (for Brand Australia), Telstra has started it and Kraft fudged it. A few Australian brands have toyed with concepts to co-create the brand experience with consumers however such activity will increase significantly in 2010. Tactics such as crowd-sourcing will be key, as will spending time in the community on social platforms to gather feedback from consumers and participate in meaningful conversations.
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Image credit - "walking through light" by GILLES ET DADA
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