Top tips from our resident guru Teresa Sperti of Digital Marketing Lab:
According to Morgan Stanley, the mobile internet is expected to be twice the size of the desktop internet within the next 5 years and all because of 5 major forces including 3G + social networking + video + VoIP + impressive mobile devices._In the local market mobile internet usage is growing fast. In fact according to the AIMIA general web browsing via a mobile is on the rise, with 21 per cent of respondents visiting websites from their mobile phones at least once a day._The level of usage has meant in many respects, that Australian companies are behind the times. Organisations are waiting for the year of the mobile, however with 1 in 5 users browsing daily the time has come to get serious about mobile strategy.
As the site is core to any mobile strategy, this article explores the 6 DONT's to help you to deliver a successful and usable mobile site.
1. Don't just mirror your existing site: Building a mobile site is not just about replicating your mobile presence to be suitable for a mobile device. Users will of course be looking to perform core functions that they can do on your site via a desktop however planning a mobile site should begin with defining a user's needs on the move. By doing so organisations are more likely to provide consumers with a useful mobile experience that meets their audience's needs.
2. Don't just build for iPhone: Many marketers make the mistake of assuming that building a mobile site fit for iPhone is enough. Whilst mobile internet penetration is high on the iPhone, it is not the only device that your audience is potentially using.
3. Don't engage a traditional web development company: There are so many challenges with mobile; lots of different handsets, many operating systems, and numerous browser types, which makes the process of site development vary different to web design for PCs. Many web development companies are looking to expand into the mobile space, however they do not have enough knowledge of the complexities to be able to build an effective mobile site.
For more on tips on mobile site development & online marketing visit Digital Marketing Lab
Image above Mark Jenkins street installation "Meaning is overrated"
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