Yeah, yeah, we've all heard that before. But do you know how?
We've been working with Molmic Furniture for a while now. This family company makes GREAT lounges, the sort that make you want to bring back the siesta (after breakfast...after lunch...arvo tea...you get the idea). And as much as a lounge is about comfort, it's also an expression of its owner's personality. My leather chesterfield is not your velvet-cushioned day-bed. Buying a couch is an emotional decision!
So when we designed Molmic's latest photo shoot (for magazine ads and product brochures) we wanted to express the personality of each lounge. With careful attention to composition, each photo guides the viewer's gaze to the lounge, while the styling around and on the lounge suggests its personality. And there's something for everyone.
Now, after you've checked out the images below, why don't you go and have a little lie down...
Shoot team: Creative concept & Art Direction: Grace Camobreco, Styling Clair Wayman, Photographer Lisa Cohen
Above: Pre-shoot planing, composition and styling mood boards. There is much more to shooting product than just taking pretty pics, the styling needs to enhance & compliment, but not overpower - shot compositions are carefully crafted to lead the eye to the product. Styling needs to be carefully considered to suit the target market - not one's own personal taste.
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Below: the final shots
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