4.16.2010

The birth of an exciting arts retail concept




Focusing on the works of Australia’s top ceramic artists, Potier is an avenue for lovers of unique and handcrafted objects.

With a strong background in and passion for fine arts we were very excited about being involved with Potier since inception.


We adore the care and dedication that goes into handcrafted artisan objects: a vase; a cup; a saucer; a bowl. You can see the individuality, feel the passion and admire the craft of the artist in these objects. It’s a beautiful thing.


The newly launched retail concept Potier is a refreshing addition to Melbourne's retail landscape because it places the artist first and provides a desperately needed platform for a section of Australia’s artistic world.


Via their store in Albert Park and through their website, Potier aims to be more than just a store, they want to educate the public about Australia’s largely unheard of ceramic artists. The store places the artists at the heart of their offering. Each purchase comes with supporting information on both the artist and the piece, ensuring the story behind them is carried on to their new owners.



In developing the Potier name, logo and brand it was was essential to ensure these messages were communicated. More than just highlighting the beauty of the works, the brand tools needed to set the tone and mood for the whole retail presence. In short, they had to communicate Potier’s brand and essence.


The product images above & below were art directed and styled by Grace Camobreco, Photography by the very talented Trudy Schuringa.


Potier’s concept store is now open Tuesday–Saturday, 10.00am-5.30pm and Sunday, 10.00am-3.00pm at 29 Mills Street, Albert Park. Phone 03 9645 7158 or email info@potier.com.au

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