9 Ways Australian Brands Are Leveraging Twitter In Different Ways - Written by our online guru Teresa Sperti

Twitter, within a few short years, has grown to be one of the leading social sites in Australia and the world. In Australia alone, Twitter receives more than 1.2 million unique visitors a month, providing a solid avenue for organisations to connect, engage and build relationships with new and existing consumers. However having a presence on Twitter is harder than just creating a profile and tweeting about how great your product is. Inspired by Brian Solis, 21 Twitter Tips , this article reviews how Australian organisations are adopting some of the different strategies he covers in his article.
If your brand is yet to have a Twitter profile hopefully this article provides you with some useful food for thought. Or if you have a profile but need to refine the strategy this article may provide clarity on the techniques that you could adopt to create a very useful and engaging Twitter experience in 140 characters. To read the full article click here

Tweet themed image by talented illustrator Laura Mckellar