Humour is one of the most powerful marketing tools at your disposal, especially in this era of great interconnection. It helps your brand stand out from the crowd and, via social networking, quickly and effectively extends your brand’s reach. Get one person laughing, and they’ll want to share their experience with their friends and family. Just think of the last time you forwarded a link to your networks because you wanted to brighten their day.
Used sensitively, humour can even be used to counter that unwanted byproduct of social networking: the viral complaint. According to the Harvard Business Review the Net Promoter Score (NPS), a measure of customer satisfaction, is “the one number you need to grow”. So if there are a few detractors out there, humour them, literally, with a smart and sassy bit of fun. You can’t grumble and laugh at the same time!
At Taylor and Grace we’re fascinated by the physiology behind branding and consumerism. Brands need to connect on both an emotional and a rational level and humour is a great way to facilitate this. Think about using humour instead of regular incentives like giveaways to create a seamless experience for the customer as they interact with your brand. They won’t even know they’re being coaxed to particular areas of your site!
To get your funny bone jiggling, check out these gorgeous print ads from Turkish hosiery company VOG. They’re clever, to the point … and fun.
2 comments:
Love the spider women. The last one looked like a black widow. I completely agree that humor plays a big part in the success of marketing because it's part of everyday lives. We need laughter to survive life's troubles everyday. :D And it's been proven time again effective in marketing and brand recall. Sometimes, after years had past, they may forget the brand/product but they remember the joke.
Such wonderful & insightful comments Megan, thanks for reading & your support!
XX
Post a Comment