Body painting to save lives

This smart and sassy ad campaign by DDB Singapore for breast cancer awareness is an example of a simple idea brilliantly executed – the essence of great marketing. Notice the subtle changes in copy from poster to poster. Once the message is clear, it can be reinforced in so many ways.

On top of that, they’ve used humour, something we’ve talked about before as an incredibly effective way to reach your audience, particularly to generate emotional buy-in. And as this is a campaign aimed at achieving behaviour change, an emotional response is critical.

Thanks to theinspirationroom.com for the images.

And to all the women out there and the men who love them…