Our dear friend and client Laura McIlwaine came to us about a year ago with a brief: she was starting an online business called Sustainababy and she wanted an identity for the business that would drive sales and, in an instant, convey her company’s core values.
Sustainababy sells environmentally-friendly baby products, sourced from all over the world and linked by one core value: environmental sustainability. Laura wanted the company’s identity to be fresh, stylish, modern and uncluttered. She wanted a site that was easy to navigate, whose colours reflected both the sustainable theme of the business and the target market of parents caring for their baby.
Above: ideas & concept exploration
According to Laura, “the process was really easy. Grace sent through a design brief template to fill in that I completed and sent back, along with examples of websites I liked and didn’t like and why. She had such fun with it she sent me back 7 options! I narrowed that down to 2 or 3, then asked trusted friends and family for feedback. There was one clear favourite.”
Here’s the design presentation we sent Laura.
We then worked on the website and sent through three options to Laura. “I went with one straight away,” says Laura, “and the feedback from customers and advertisers alike is that they love it! It’s easy to use and showcases the products beautifully. The logo also gets loads of positive feedback from the customers who see it at our local market.”
And the best feedback for us is when a client says, as Laura has, “I love the finished product. It’s exactly what I wanted even though I didn’t know what I wanted!” visit the site here
