Like everyone else, the Graceful Taylor has been shocked by the scale and ferocity of the floods across Queensland and Victoria. It’s been a hard start to 2011 for many people. Yet it’s the crisis moments which can also produce great innovation and ingenuity. And it’s social media which can break down physical borders and let the whole world help.
Our online marketing expert Teresa Sperti has been involved in the development of a website, floodaid.com.au, which simply puts two groups of people in touch with each other: those who need help, and those who can offer help. Sounds easy, but anyone who’s built a website will know that getting it right is hard work. And the story of how this simple, effective, well-designed creature was born in less than 72 hours is a lesson in the power of social media to be so much more than a celebrity giving shopping advice.
Floodaid was put together by a bunch of young Queenslanders who could see that the existing online resources were struggling to cope with the scale of the flood disaster. An online callout elicited 500 responses in less than 12 hours from techies around the world. They narrowed this to a team of 30 people from 9 countries and the website went live less than 60 hours later. All for free.
And they didn’t sacrifice design in their need for speed. We love the logo!
Check it out, and please share it widely. The internet is a wondrous thing.
Happy New Year!
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